A complete spectrum of electoral research and analytics solutions to empower democratic stakeholders across India.
Surveys to gauge public opinion, voter preferences, electability of candidates, pre-poll, exit, and post-poll studies.
Planning and executing all aspects of election campaigns: strategy, scheduling, resource allocation, messaging, etc.
Door-to-door or booth-level surveys, focus groups, gathering data from constituencies and local electorates.
Shaping the public image of candidates, managing media relations, press releases, crisis communication, etc.
Managing presence on digital platforms, content creation, digital advertising, engagement strategy.
Setting up command centres for campaigns to monitor progress, analyze data in real time, coordinate operations.
Mobilizing volunteers, organizing booth-level outreach, direct voter contact.
Mobilizing videos for video learning, organizing booth-level outreach, direct voter contact.
Our unique dual research structure ensures a panoramic yet precise understanding of Indian elections—from national narratives to grassroots realities.
POLL MATRIX's Macro Management Division captures the national narrative—studying the interplay between governance, economy, and voter psychology across India's vast democratic landscape.
Through Macro Management, POLL MATRIX helps political stakeholders see beyond the numbers—to understand how societal forces shape the democratic future of India.
The Micro Management Division studies India’s democracy at its most intimate level: the voter’s neighborhood. Our teams conduct field surveys, focus groups, and localized sentiment mapping to decode grassroots realities—from ward-level issues to panchayat performance.
Our Micro Management studies inform ground campaigns, resource allocation, and communication planning, ensuring that strategies align with real voter expectations.
Media is both mirror and magnifier. POLL MATRIX partners with leading national and regional media networks to provide accurate, non-partisan data for electoral reporting.
We also conduct training workshops for journalists on interpreting polling data, reading margins of error, and maintaining ethical reporting standards. Our goal: to promote transparency and literacy in electoral journalism.